Alton Towers Resort Cbeebies Land Hotel

With the project completed, the Staffordshire-based theme park is said to have Britain’s first hotel designed exclusively for young families and preschool children. The 76 new hotel rooms will be spread over four floors and include separate areas for both children and parents, with each hotel room featuring interactive and children’s entertainment elements. The hotel has been designed to follow the BBC, Cbeebies theme throughout, with different rooms/areas reflecting different Cbeebies shows and characters. The new hotel also contains a large internal stage and seating area, which will be used for performances and entertainment for guests.

Introba worked closely with the other design team members to ensure that the revised design for the hotel could be accommodated within the existing granted planning permission with minimal changes to the approved external of the building. This meant careful planning and consideration for all service aspects within this fully-themed hotel. This new stage center has been designed with a tree canopy cover. The absence of a solid covering ceiling above the stage meant for careful coordination and communication between Introba, architects, and designers to ensure that services were hidden effectively yet still functional and safe to operate around the material canopy.